Autry x BSTN Collaboration Sneaker Campaign: A Fusion of Bavaria and Texas

Client: Autry, BSTN

Role: Director, Cinematographer, and Editor,

Collaborator: Bilge Kizil, Producer; Marco Halbinger, Stylist

The Autry x BSTN Collaboration Sneaker Campaign celebrates the partnership between Autry and BSTN. It features the models Akin Victor and Nappychild. This endeavor was made possible through collaboration with Bilge Kizil as the producer and Marco Halbinger as the stylist. I Directed, edited and shot the campaign video.

The campaign unfolds in a desert-like landscape with sand hills against an orange and black backdrop, perfectly complementing the sneaker's orange colorway. Amidst this unique setting, a brown horse becomes a symbol of the harmonious merging of cultures between the German South where BSTN calls home, and the US South, Texas, the birthplace of Autry.

This project goes beyond being just a promotional video; it's a visual narrative that transcends borders, uniting fashion, culture, and storytelling.