Beautiful Struggles x Bundesliga Campaign Video

Client: Beautiful Struggles and the Bundesliga

Role: Director, DoP, and Editor

Collaborator: Producer Norton Mvumbi

I had the privilege to direct, shoot and edit a campaign video for the collaboration between Beautiful Struggles and the Bundesliga. This unique partnership aims to celebrate diversity and inclusivity through the unmistakable style of Beautiful Struggles.

Founded in 2019, Beautiful Struggles is a brand that bridges European heritage with American culture, creating a distinctive blend of streetwear and premium fashion. Their commitment to social change gained attention through collaborations with the USL, USL Black Players Alliance, and PUMA on the "United Against Racism" project.

Beautiful Struggles' founder, Danny Williams, shaped the brand with a passion for self-expression, born from his German upbringing and American heritage. This collaboration with the Bundesliga marks a powerful statement of unity and inclusivity.

The collection itself is a testament to this vision, featuring a range of clothing items, from blazers and bomber jackets to hoodies, crewneck sweaters, jerseys, and shorts. Each piece beautifully marries the Bundesliga and Beautiful Struggles logos, seamlessly blending football aesthetics with the representation of minorities and communities.