Gucci Collection Spring Summer '24

Client: Mytheresa

Role: Director, Cinematographer, and Editor

This project captures the essence of familial connections and intimate relationships through the lens of fashion. Shot in-studio against a backdrop of serene blue, this project delves into authentic chemistry and friendship between the models,

Embracing the ethos of the GUCCI Spring Summer '24 Collection, our video showcases two models exuding confidence and comfort in each other's presence. Their styling, inspired by the nostalgia of the '90s with a modern twist, adds a distinctive flair to the visual narrative.

As director, cinematographer, and editor, I aimed to portray genuine chemistry between the models, intertwining playful interaction with reflections on the collection's themes. Through captivating visuals, the video invites viewers to contemplate authentic connections, celebrate relationships, and embrace the timeless allure of Gucci.